5 Entrepreneurs Who Have Embraced Online Saas Technology

Software as a Service (SaaS) is a delivery model of how people and business access software. Instead of people owning a copy of the software, people and business access it from a hosted location via online channels. Software developers had challenges shipping copies of their packed service, of continually handling backend issues and updates regularly.

For most startups, this was not feasible because of the huge capital outlay required. Apart from developers, users want to access a service that software offers but don’t have to own it. Today, many entrepreneurs have embraced online-based SaaS. Here are a few of them. Also, how the entrepreneurs have embraced the benefits and opportunities cloud computing brings.

Marc Benioff of Salesforce

One of the pioneers of the SaaS movement, Benioff is the co-founder and CEO of Salesforce, a cloud computing company. Salesforce offers customer management services to business and individuals. Salesforce is an online platform where clients get an internet-based platform to upload cases and manage their projects. The platform provides more than tracking; you can escalate projects based on priority, route teams or events, among other services. The platform is integrated with social platforms. Marc has made the life of an entrepreneur easy. If you were to own your CRM function within your organization, you are likely to spend a lot, but Salesforce makes sure you don’t have to.

Drew Houston of Dropbox

As an entrepreneur, you will encounter instances where you need to host something. This is because you need to access it on the go, easily and within the most suitable format. To do this, the past meant that you had to host your servers. Arash Ferdowsi and Drew Houston noticed this challenge and rectified by starting Dropbox. All your documents and files can be stored on Dropbox and retrieved from anywhere and anytime. You don’t have to own your server when Dropbox is there. For Drew, Dropbox is your document wallet, convenient, light (just carry your password), and ridiculously cheap.

Daniel Stewart Butterfield of Slack

After succeeding with Flickr, Mr. Butterfield ventured into this venture, Slack. It is a platform where teams can coordinate. It is cloud-based and can be accessed online. Today, it has over 150 integrations that customers can add including Box, Dropbox and Google Drive. The service is remarkable for an entrepreneur who wants to streamline communication between and among teams. The service was meant for the defunct Tiny Speck’s Glitch developers. Teams working on the game communicated using the platform and Daniel thought it was worth taking it to other entrepreneurs and businesses out there. To form a communication team on the platform, all you have to do is invite the members to a link. Afterward, anyone can now follow the chats. It powers agile project development technologies.

Rod Drury of Xero

The uniqueness of enterprise cloud computing is that anyone, from anywhere, can assault the global marketplace. That is what Rod Drury is doing. The New Zealand serial entrepreneur founded Xero, accounting software in 2006. Today, it serves clients globally thanks to the SaaS approach. Accounting is not an option for business; it is a requirement. Drury knows that, and that is why he offered a subscription-based model of the proprietary accounting software. In over 180 countries, Xero can do all your accounting needs. Xero brings together all accounting needs notably account feeds, invoicing, payables, asset depreciation, orders, and reporting.

Adrian Rubin Freelance Creative Director

Adrian Rubin

As a freelance creative director, Adrian Rubin must get very creative in his business, which includes using online Saas technology. While he may not need Saas technology to directly help his clients it helps Adrian Rubin to be able to bring in more business and keep track of multiple aspects of his business.


Software as a service is here to stay as the world moves to cloud-based computing. Conservative estimates put revenues for to 20 Twenty SaaS enterprises at over $20 billion in 2015. This means that the phenomenal growth is sustainable. Entrepreneurs can take advantage of this opportunity either to join in or to use the services offered to grow.

About the author

Alissa Davis is an ardent contributor to tech revolution and is a freelance writer with a love for all things technology.


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